UNFI SHOW INFORMATION | SUPPLIER SUCCESS

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UNFI selling shows bring together our connected community of natural, conventional, and fresh suppliers and customers. Our selling shows focus on delivering a tailored attendee experience that addresses regional, and industry demands through three days of exclusive selling, buying, innovation and networking.

• Exclusive Selling: Driving sales with exclusive show deals, customer solutions, and year-round merchandising capabilities.

• Networking & Education: Amplifying emerging trends and UNFI capabilities with educational seminars and leadership insights.

• Innovation & Solutions: Promoting up-and-coming brands and enhancing supplier diversity through the UpNext program, ensuring broad category representation.

• UNFI Capabilities: Connecting our extensive network of suppliers and retail customers, empowering them to compete in today’s digital-first world.

Our shows remain the premier platform for product and brand growth with simplified, seasonally relevant show types to enhance supplier opportunities. Don’t miss the chance to feature your new and established products while connecting with industry experts and customers.

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UNFI SHOW SCHEDULE

Schedule is subject to change. Final schedule will be provided in the Know Before You Go communication.

Approved show credentials required for entry.

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Spring & Summer Shows:

UNFI West Spring & Summer Show | Long Beach, CA | January 28-29, 2026

Exhibitor Move In
Tuesday, January 27, 2026
Badge Pickup: 11:00a - 5:00p
Exhibitor Setup: 11:00a - 5:00p
Onsite Show Ordering Training: 2:00p, 3:00p, 4:00p

Show Day 1
Wednesday, January 28, 2026
Breakfast: 7:00a
Sales Show Floor Preview: 8:00a - 10:00a
Show Floor Hours: 10:00a - 5:00p
Reception: 5:00p - 8:00p

Show Day 2
Thursday, January 29, 2026
Breakfast: 6:30a
Show Hours: 8:00a - 3:00p
Exhibitor Breakdown: 3:00p - 6:00p

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UNFI Central & East Spring & Summer Show | Orlando, FL | February 11-12, 2026

Exhibitor Move In
Tuesday, February 10, 2026
Badge Pickup: 11:00a - 5:00p
Exhibitor Setup: 11:00a - 5:00p
Show Ordering Training: 2:00p, 3:00p, 4:00p

Show Day 1
Wednesday, February 11, 2026
Breakfast: 7:00a
Sales Show Floor Preview: 8:00a - 10:00a
Show Floor Hours: 10:00a - 5:00p
UpNext Pitch Slam: 5:00p - 6:00p
Reception: 6:00p - 8:00p

Show Day 2
Thursday, February 12, 2026
Breakfast: 6:30a
Show Hours: 8:00a - 3:00p
Exhibitor Breakdown: 3:00p - 6:00p

Detailed show schedule with times coming soon.

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Holiday & Winter Shows:

UNFI East Holiday & Winter Show | Uncasville, CT | June 24-25, 2026
*Show Schedule is Coming Soon

Tuesday, June 23, 2026
Exhibitor Setup
Onsite Show Ordering Training

Wednesday, June 24, 2026
Exhibitor Setup
Show Day 1

Thursday, June 25, 2026
Exhibitor Setup
Show Day 2
Exhibitor Breakdown

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UNFI Central & West Holiday & Winter Show | Las Vegas, NV | July 14-15, 2026
*Show Schedule is Coming Soon

Monday, July 13, 2026
Exhibitor Setup
Onsite Show Ordering Training

Tuesday, July 14, 2026
Exhibitor Setup
Show Day 1

Wednesday, July 15, 2026
Exhibitor Setup
Show Day 2
Exhibitor Breakdown

 

SHOW TECHNOLOGY

What is Perenso?

• Perenso is UNFI’s chosen show ordering platform that has been customized to accommodate UNFI’s system data and business offerings. UNFI and Perenso are committed to the journey to improving exhibitor and customer ordering experience as we work toward total business unification and simplifying technological experiences for all.

How can I enable a smooth ordering experience at my booth?

1. Attend or watch the recorded virtual Perenso training

2. Confirm item information and deal set-up in Perenso by the deadline

3. Set up your Virtual Show Booth by the deadline

4. Attend Show Ordering training at the show

When is training?

• Virtual Training hosted by UNFI Events and Perenso is typically held approximately 4 weeks before the show, after Perenso sends Portal invites to the primary registrant and identified Perenso contact, if provided. Training is crucial to your sales and a positive on-site experience for all.

• Show Ordering Training with iPads will be provided on-site for your booth representatives during Exhibitor Set-up on Connection Day. Whoever will be taking orders at your booth must attend this training. Customers can tell when our suppliers have not attended show ordering training and sales suffer. 

*All times below in local time.

Schedule is subject to change. Final schedule will be provided in the Know Before You Go. Approved show credentials required for entry.

• On-site Show Ordering Training dates and times:

Long Beach: Tuesday, January 27, 2026

• Time: 2:00 - 5:00 PM PST

 

Orlando: Tuesday, February 10, 2026

• Time: 2:00 - 5:00 PM EST

 

Mohegan Sun: Tuesday, June 23, 2026

• Time: Coming Soon

 

Las Vegas: Monday, July 13, 2026

• Time: Coming Soon

 

How do I get an iPad?

• Ordering iPads are provided by UNFI and can be picked up during Exhibitor Set-up on Connection Day near the show floor. Our ‘Know Before You Go’ communication will provide pick-up details.

Where can I find on-site support for show ordering?

• The UNFI Hub on the show floor can assist with issues related to accounts, items or deals in Perenso. The Help button on the iPad will call a Perenso representative to your booth for assistance. Email showsupport@perenso.com for further assistance. 

What are the differences between Natural, Conventional, Tony’s & Crossover in Perenso?

Conventional: 

• Only item assortment with show deals (CMAPs) submitted to Category Manager via SV Harbor prior to the show are loaded to be able to sell via Perenso.

• GFD suppliers are the ONLY department able to negotiate additional supplier deals and submit Lump Sums via Perenso.

• Not authorized to give free fills via Perenso and iPads.

Natural:

• Item assortment and deals (MCBs) are confirmed and submitted directly via the Perenso show portal by the Supplier or Broker Representative. Deals are reviewed by TabletopPromotions@unfi.com and locked for ordering prior to Pre-Show Ordering going live.

• All Natural Suppliers will be able to negotiate and give additional deals to customers via Perenso.

• Authorized to give free fills via Perenso and iPads. 

Tony’s:

• Only item assortment with show deals (discounts) submitted via the Tony’s Vendor Portal prior to the show are loaded to be able to sell via Perenso.

• Items in the Perenso portal will only have discounts loaded. No pricing is loaded for Tony’s items. Note: Sales Recaps will show cases sold only as no pricing is loaded for Tony’s items.

• Negotiating additional supplier deals is not available via Perenso for any Tony’s items.

• Not authorized to give free fills via Perenso and iPads.

Crossover:

• Suppliers with item placement and deals submitted in multiple UNFI Channels. Example: A supplier may have items set up in Conventional and Natural UNFI DC’s that they would like to be able to sell to customers.

• Individual supplier channel rules above still apply, but both Supplier remits will be linked and set up in one single booth in Perenso.

Note: This ensures all Supplier items with show deals, regardless of channel, are loaded into the Supplier’s ordering iPad at the show to be able to sell.

Show Tip: Scanning a customer badge with the iPad will restrict ordering to items and DCs they can access.

How do I access reports?

• Show order recaps can be emailed directly from the Show Ordering iPads on-site, as well as accessed via the Perenso Show Portal via the "Reports" tab.

Is there Wi-Fi at the show?

• Wi-Fi is provided for all attendees primarily for iPad ordering. Network ID and password will be shared in the ‘Know Before You Go’ communication and posted on signage near registration.